While headshots are intended to present a professional appearance, there is more than one use for a headshot. Headshots can be used for your resume, LinkedIn profile, company directory, an audition, or even just for fun.

Depending on how you plan to use your headshots, you will need to select a look that appeals to your audience. For instance, your company directory may require a more professional look than your LinkedIn profile, which allows for a more relaxed feel.

An outdoor headshot can represent a fun, casual style for your personal brand. It’s a look that can make you feel more approachable to your target audience.

Check out these examples for different headshot styles and their uses:

  • Casual and friendly style for the business owner who wants to give off an inviting and approachable look.
  • Cool, not-so-corporate style for your tech company whose target audience is a more youthful crowd.
  • Fun and eccentric style for the creative entrepreneur who wants to express his or her individuality.

Headshots reflect your personality, your identity, and your brand. Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique — it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. Your headshot should be an accurate reflection of you and shouldn’t be about trying to be something you’re not — it’s about making sure you present the absolute best and most confident version of yourself to the world.

So determine how your headshots will be used and decide whether an outdoor headshot is best for you. No matter what you decide, be sure to let your individual personality shine through your image!

Are you a Chicago area business wanting to build your brand with photography? Then contact me and follow me on Facebook & Instagram!

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