Personal Brand Photography Chicago

Five Questions Every Small Business Should Ask About Personal Brand Photos | Morris, IL Personal Brand Photography

I have always been active in my local Chamber of Commerce so, over the years, I’ve booked several photography sessions for small businesses with the intent to use the images to market their business. Until a few years ago, I never knew the photographs I took for small businesses had a name but once I heard it, I knew exactly how to describe it – Personal Brand Photography.

So, what exactly is personal brand photography and how is it different from just getting a new set of headshots? Let me explain what makes a personal brand photoshoot so unique.

What’s the Purpose of a Personal Brand Photoshoot?

Personal brand photography communicates who you are to your audience. It portrays your own unique personality, position, and look. It goes beyond headshots or even personal portraits to tell a story about who you are, what you do, and what’s great about what you offer. That makes personal brand photography especially ideal for small business owners, entrepreneurs, freelancers, and professionals alike. It solidifies your personal brand and makes you more marketable.

What Qualities Should I Look for When Booking a Personal Brand Photographer?

While a personal brand photoshoot requires a lot of skills most photographers have, it’s important to find a professional photographer with specific personal brand experience. Personal brand photography goes beyond just capturing the right light, helping people pose well, and creating beautiful images. It’s all about finding a professional who gets your business, knows how to tell a story through photos, and understands what your photos will be used for. Pay attention to portfolio photos and don’t be afraid to ask a lot of questions during your consultation!

How Can I Prepare for a Personal Brand Photoshoot?

Preparing for a personal brand photoshoot is different from preparing for any other photoshoot. Sure, you’ll still want to look your absolute best on the day of the session. But you’ll also need to do some homework. In order to have a successful personal brand photoshoot, it’s crucial to know the story you want to tell, the target audience you want to connect with, and the way you want to come across. That’ll help you choose a location, decide what to wear, and even pick the photographer you hire.

What Should I Expect from a Personal Brand Photoshoot?

Your personal brand photos will capture what makes you unique. That means your photoshoot will involve less posing and more personality! The more pieces of yourself you bring to the photoshoot, the better — whether that’s with props, your wardrobe, or even your facial expressions. Expect the photoshoot to be collaborative and unique to you.

How Should I Use My Personal Brand Photos?

As fun and inspiring as the photoshoot itself will be, the beautiful photos you get afterward are the most important part! How you use your personal brand photos is up to you, but most use them on their website, on social media, in email newsletters, and even in physical business cards or brochures. It’s a great way to make sure your personal brand comes through across all channels.

Are you a Chicago area small business ready to up-level your marketing with a Personal Brand Photo Session? Schedule a discovery call to learn how we can create a photoshoot that is unique to you! And let’s connect on Facebook & Instagram!

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